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July 2007

July 21, 2007

Car videos

TurnHere has produced a number of videos for the car industry. One such partnership is with NewCars.com, in which we do video car reviews with Mother Proof. Check it out by clicking on videos on left part of page.

Expanding BookVideos.TV

We are excited to announce the expansion of BookVideos.TV to a multi-publisher platform. The centerpiece of BookVideos.TV are high-quality video profiles of authors that serve as powerful marketing tools and leverage the power of the Internet to market books.
BooksVideo.TV began as a partnership with Simon and Schuster and is now being expanded to include other publishers. A multi-publisher platform increases the number of titles, broadens the exposure for authors and publishers and gives Internet users a rich experience. We have produced or are under production with three of the largest publishing houses and many smaller publishers.
BookVideos.TV is a new and exciting marketing platform centered around exciting videos about the lives, habits and ideas of the authors. Produced by TurnHere, the story telling style and he production quality emotionally connects readers to the authors and to the book, building a new audience and fan base for the titles.
BookVideos.TV offers a video distribution system giving the video and the book wide exposure across the Internet including YouTube, Yahoo!, Google, AOL and MSN. Traffic to the videos was far greater than we expected. We work with individual publishers to design a distribution system that works for them.
The videos are embedded in social media tools allowing users to virtually engage with the authors. In addition, users can send along the videos to friends or fellow book club members, save them to their Facebook or MySpace accounts and download them to their desktop.
The BookVideos.TV distribution system takes advantage of the latest RSS technology for distributing publisher content, maximizing search engine rankings through the innovative use of meta data and video content.

July 17, 2007

3 of 4 Internet Users Streamed Video Online in May

ComScore Video Metrix reveals that 75 percent of U.S. Internet users watched an average of 158 minutes of online video per user during the month. Google Sites topped the monthly rankings with both the most unique video streamers and most videos streamed.