Book Videos Take Off

Today, we announced the launch of the multi-publisher book-centric network, Bookvideos.tv. The site will feature videos from leading publishing houses including Bantam Dell, Chronicle, Disney (Hyperion), Doubleday Broadway, Hachette Book Group, Loyola Press, MacMillan, Simon & Schuster, Thomas Nelson and WW Norton. Together with the publishers, TurnHere will produce videos that tell the stories behind bestselling books and their authors, in addition to offering previews of anticipated new titles. The video network will be syndicated on YouTube as well as numerous video portals across the Web.

“Book lovers have always been interested in what motivates their favorite authors and what the inspiration is for their characters and plots,” said Martha Otis, Senior Vice President, Advertising and Promotion of Hachette Book Group. “Now they can hear the stories behind the stories directly from those authors. This network broadens the entertainment experience for readers and also allows them to engage with one another in book discussions. It’s a tremendous vehicle for publishers to connect directly with their audience and increase awareness of authors and their books.”

With the expanded Bookvideos.tv platform, publishers will be able to cross market their books and link to major retailers across the Internet to maximize readership and audience loyalty. Viewers will be able to learn about an author or see a preview of a book and then share it or discuss it with friends, add it to popular social networks, and easily purchase it from one of several popular online destinations. TurnHere will also post the two-minute videos to the company’s branded YouTube channel.

Bookvideos.tv originally launched in May 2007 in conjunction with Simon & Schuster, which is growing its relationship with TurnHere.

Future Filmmaker of America?

Superstar TurnHere video producer Collin McAuliffe with his daugher Caroline.

Where?

These are countries that TurnHere is shooting in this month:

Jeddah
Shenzhen
Asmara (Eritrea)
Dubai
Beijing
Buenos Aires
Bora Bora
Puerto Vallarta
Los Cabos
Istanbul
Cozumel
Cancun
Merida
Tashkent
Valencia (Venezuela)
Mzaar (Lebanon)
Tahiti/Moorea
Beirut
Bucharest
Al Ain (UAE)
Almaty
Ixtapa
Medellin
Sydney

Go Hawaii

TurnHere, Inc., an online video solutions platform, today announced a deal with the Hawaii Visitors and Convention Bureau (HVCB) to distribute GoHawaii videos across the Internet. The videos showcase stories about people who live in Hawaii, and through broad distribution will introduce Hawaii visitors to the unique diversity of activities and culture that awaits them on the islands.
TurnHere has built a YouTube channel for seven GoHawaii videos, a GoHawaii travel blog and is loading the videos into all the major search engines. TurnHere will also be announcing other distribution agreements with travel destination sites in the near future. HVCB looked to TurnHere’s solution to help extend its brand across the Web and expand its audience by tapping into popular video and travel sites. TurnHere’s distribution model also allows HVCB to showcase videos without using traditional ad models, enabling them to engage customers with compelling content early in the decision making process.
“TurnHere has a proven track record in delivering video content in a unique way online,” said Kara Imai, senior director of online marketing for the Hawaii Visitors and Convention Bureau. “By distributing this video content on YouTube, our new travel blog and destinations across the Web, we can engage with potential visitors in new ways and illustrate what we love about Hawaii’s rich culture, history and natural beauty.”
The GoHawaii blog features many social media capabilities that increase interaction and further engage viewers. From the blog, viewers can copy and embed code and place the videos on their own Web sites or blogs, adding to the virality of the videos. Visitors to the blog can also email and comment on the videos, add them to Facebook, del.icio.us and Stumbleupon, and can subscribe to the site with RSS.
“TurnHere’s distribution strategy continues to develop as we embrace new opportunities in online video and social media,” said John McWeeny, senior vice president of TurnHere. “We are reaching a diverse and engaged audience with these travel videos, and are enabling travel companies and visitors bureaus to connect with vast audiences of potential visitors in new and compelling ways.”