TurnHere's YouTube Channel Gets More Videos

Have you visited TurnHere's YouTube channel yet?  If not, you're missing out on more than 1,000 videos produced by TurnHere all about interesting places and people.  We just uploaded a fresh set of 200 videos that highlight top travel destinations around the globe.  The videos, made for InterContinental Hotels, feature local's-only info on cities such as Frankfurt, Nairobi, Shenyang and other must-visit destinations. 

If you love to travel and want to get an inside look at what's in store for you at these exciting locales you must check out these videos.  I don't know about you, but they make me want to jump on a plane!

TurnHere Works for Chronicle Books

Web Video Report highlights Chronicle Books' use of web video to promote new releases and drive sales of large-run titles.  Chronicle Books first chose video after their [now former] director of publicity Andrea Burnett noticed people commuting via public transportation were reading less and listening and watching more on their portable devices.  It was an epiphany that led her to begin a series of podcast interviews for NPR and ultimately contract with TurnHere to build publicity-generating videos for her outreach efforts surrounding the release of new titles.

From Web Video Report:

Video was particularly necessary for Chronicle since it’s a West Coast publisher and most media outlets are in New York. “We would pitch an author and I’d have to scramble to get tape to ‘Good Morning America,’” Burnett recounted.

The solution: That’s when Chronicle turned to San Francisco production company Turn Here to produce two- to three- minute videos of its authors to post on the Internet.

Chronicle primarily uses the videos for publicity, but also posts them on its site, on TurnHere’s and on Google and YouTube. In addition, Chronicle has begun offering the videos to online customers such as Amazon, BarnesandNoble.com and Borders.com.

The results have been nothing short of astounding.  According to Burnett:

“The primary purpose of these videos is to land national media attention and national media attention sells books,”

The article continues:

Burnett credits the video as playing a key role in landing that publicity. That in turn led to higher revenue with sales almost tripling the week after “The Today Show” appearance. After the "Rachael Ray" appearance, sales jumped 85 percent for the week.

Chronicle Books has found that TurnHere videos generate excitement within desired audiences producing buzz and higher sales.  We're proud to produce such a powerful product for our partner.

TurnHere Adds Board Member Justin McCarthy

Justin McCarthy recently joined the TurnHere Board of Directors.  McCarthy, a Google executive in the strategic partner development group, brings his in-depth experience from Google, DoubleClick, and Time Inc. to the board.

We're excited that Justin has joined our board. His knowledge and industry experience will be invaluable to TurnHere.

You can read more about the announcement here.

The Perfect Book for Expecting and New Moms

If you are a new or expecting mom, or have a mom-to-be in the family, you need to pick up this book: "The Baby Gizmo Buying Guide."  The book is all about how to choose and buy the best toys for babies and small-children; an invaluable resource in trying to navigate the maze of toys and products available today. 

I know my wife would love this book and I've just put it on my holiday shopping list to get for her.  If you are concerned about the safety and development of your child "The Baby Gizmo Buying Guide" is your field book to finding the safest and best toys and products for your newest addition.

Watch the video to get a feel for the author and style of the book.  This is definitely not a text-book!  It's a fun, entertaining look at the world of baby products that arms you with the right questions and resources to make buying the right product easy.

Danger in the High Sierra Madre

Richard Grant recounts his dangerous adventures in the Sierra Madre as told in his book "God's Middle Finger."  The border region between the United States and Mexico where the story takes place is home to dangerous and colorful characters that inhabit the mountain range.

 

View more great videos at Bookvideos.tv.

More on Our Superpages.com Partnership

There continues to be plenty of positive coverage about our recently announced partnership with Superpages.com.  We're excited that more and more, people are seeing the real value of high-quality, authentic, affordable video for local businesses.  TurnHere specializes in making mini-documentary films for businesses of all sizes; and our new partnership with Superpages.com will bring the power of video to the more than 18-million businesses serviced by Superpages.

Here is a bit more on the coverage of the announcement from around the web:

From MediaPost:

According to Greg Sterling, senior analyst for Opus Research's Local Mobile Search, the widespread adoption of online video has hit the IYP and local search space as well, and soon it will be mandatory for providers to offer video ads to stay competitive.

On Insider Chatter:

TurnHere is on a local video roll. Just months after landing a deal to power the production of online video spots for Citysearch, the “full service Internet video solutions provider” is now making videos for Idearc’s Superpages.com.

TurnHere Founder & CEO, Brad Inman, is enthusiastic about the market opportunity for his company’s 2000 member strong ”Filmmaker Network,” independent creatives making “high-quality videos for the Web that capture the true local spirit of a place and the people and businesses that bring it to life.”

From Tripp Fenderson:

I stumbled across TurnHere in June of ‘06 and immediately connected with the high-quality production values of the local, local, local content. TurnHere offers more than just an online video ad - they present a picture of the business - the story behind the sales. And because it’s a story about a business in the community (and not some faceless corporation hawking goods) people are more willing to listen.

Feeling historic?

TurnHere shoots historian David McCullough on the Brooklyn Bridge.

TurnHere Brings Video to Superpages.com

We're excited to announce the launch of TurnHere's partnership with Idearc Media's Superpages.com(R).  Under the terms of the agreement the 18-million-strong base of Superpages.com businesses will have the ability to add high-quality, TurnHere produced video advertisements to their online profiles. 

This new partnership brings the impact of video advertising to businesses that have typically stayed away from the video due to cost concerns.  TurnHere's network of experienced filmmaker-producers provide flexibility to businesses of all sizes in creating professional, engaging content at a fraction of the cost of traditional video creation.

From the release:

“TurnHere, with their national network of talented video producers as well as their efficient and highly scaleable production process, is an obvious partner for us and will meet the needs of Superpages’ customers,” said Eric Chandler, president, Internet for Idearc Media. “TurnHere’s authentic video style, coupled with the company’s value-oriented delivery process, will serve as a compelling advertising tool for clients ranging from local merchants to professionals and emerging businesses.”
...

“TurnHere has established the standard for scaleable online video production in a variety of industries – our new relationship with Superpages.com demonstrates our growth and success in the local market sector,” said Bradley Inman, CEO and founder, TurnHere. “Our goal continues to be helping companies convey the unique personalities and services behind their businesses through a real-time medium that is both dynamic and cost-effective.”

Learn more about how you can add video to your Superpages.com(R) listing.   If you're a filmmaker and want to be a part of TurnHere's network of professional filmmakers visit us here.