How To Videos Make You the Expert

How To videos are getting a lot of attention these days.  According to a recent Kelsey Group blog post, more than 2.5% of all searches are for "how to" information.  That 2.5% represents a massive number of opportunities to showcase your expertise to an audience looking for your services. 

In fact, 2.6 percent of all searches are “how-to” in nature, according to Hitwise, and 5 percent of traffic from the top 10 how-to searches goes to video sites (mostly YouTube).

All of these people looking for information represent a massive opportunity to service and solutions providers to show their stuff and build a lasting impression on a viewer who may just decide that it's easier to have the firm solve their problem than tackle it on their own.

How to videos harness one of the major benefits of video - demonstrated proof of excellence.  It's easy for anyone to say they are experts in lighting, plumbing, legal services or home cleaning; but the results are impossible to judge unless the potential customer can see them for themselves.  Video solves this typical service-provider dilemma by providing proof prior to asking for customer commitment - removing a painful customer hang up in the process.

The TurnHere video production style adds authenticity and credibility to claims made in video.  Instead of a slick, over-produced commercial, viewers hear direct from the business representatives, building a personal connection.  This relationship leads to a more committed customer, and lays the foundation for a business relationship based on trust instead of skepticism.

This How To video does a great job at showcasing the friendly nature of the plumber who not only can diagnose what makes the toilet run; but also helps viewers envision inviting that plumber in to their home and using their services in the future.

This lighting video lets viewers know that this lighting company really cares.  Their passion for their business makes you confident that they'll treat you well, care for your home, and do a superior job.