Video in Local Search

ComScore released an eye-opening report that shows that nearly 1 billion search results each and every month now contain an "Universal Search" result.  Universal Search results are defined as anything other than a standard web result or paid search result, such as video, maps, local information, news, weather, etc.  And its clear that video is playing a large part in those results.

From Small Business SEM:

• of 1.2 billion queries, 220 million contained a universal result
• 16% of total clicks involved a universal result
• 87 million people searched, 58% saw a Universal result (38% of people saw video, 34% news, 19% images, 10% maps/stocks/weather)

This change in search results bodes well for local advertisers that take advantage of video as part of their online marketing strategy.  By leveraging video local business has a better opportunity of appearing higher in universal search results.  Video can also be included in map results and local results making video a multi-faceted search improver.

In addition to inclusion in Universal Search video remains a powerful branding and direct response medium for the web for small businesses.  As Universal Search becomes more prominent video benefits will continue to grow as a vital part of online marketing for small businesses.

The Circles - an interesting spin on personal relationships

It seems that there is a new self-actualization book hitting the shelf every week following the wild success of The Secret, and The Circles is a strong entry in to the space.  It follows along the vein of taking control of your life by managing the relationships that impact your world on a regular basis.  The Circles is an intriguing concept and a book that makes great use of video to evoke the power of the concept and to demonstrate how the technique works.

Growing, Expanding and Looking for You

We keep growing here at TurnHere and we're constantly on the lookout for great people.  Right now we're looking for the following folks:

• Sales and business development
• Marketing coordinator
• Front-end Web programmers
• Technical product/project managers
• Quality assurance associate

If you're interested in one of these positions please visit our jobs page.  If you're passionate about work, thrive in a start-up environment and believe Web-video is a major force in the future of online marketing we want to talk to you.

TurnHere is an equal opportunity employer.

Talk about character - authors shine in book videos

If you've ever questioned the power of videos in promoting books you simply need to watch the video below for proof at how effective they can be. John Banville is a compelling interview subject and his insight in to his books penned under the name Benjamin Black is enough to make you race out to pick up Christine Falls and The Silver Swan.

The connection you build with Banville as you watch the video is filled with mystery and awe and makes you want to see how his personality is manifested in his writing.

Check the book video about The Silver Swan yourself, and if you agree that it is a powerful medium for promoting authors and books contact us to learn how we do it.