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April 29, 2008

TurnHere Partners with Kudzu.com to Offer Online Video Services for Local Service Providers

We are very excited about our our new partnership with Kudzu.com, an interactive Web site that connects ready-to-buy consumers with local businesses. TurnHere will provide kudzu.com’s listing with videos to allow viewers to learn more about local merchants.

One of the great things about video for service providers is that it gives them an opportunity to demonstrate excellence in their service offering.  By using video to showcase the extra attention to detail, customer service and superior know-how and craftsmanship, service companies can differentiate themselves from their competition in the same field.

Imagine two cleaning companies with listings on the Web.  One company has a video showing them giving extra attention to oft-missed spots in the house, showing extra care around breakable items and providing a customer testimonial to their great work.  The other simply has text, contact information and a few photos.  Who gains more trust?  Who do consumers feel more connected with?  Who do those consumers call?  The one with the video.

That is the power of video for service providers.

From our press release announcing the partnership:

“By supplementing our Kudzu.com listing with video, we can really showcase the care and detail that goes into our cleaning service,” said Anna Zanthos, owner of Persnickety Cleaners. “Highlighting our business and the people that make it successful is a valuable marketing tool that helps potential customers make the decision to call on us ahead of our competitors.”

“Partnering with TurnHere adds another dimension to the breadth of services we offer to our listed companies,” said Edward Rosenfeld, director of business development for Kudzu.com. “Kudzu focuses on giving businesses the tools they need to tell their own stories. Consumers use this information to make important hiring decisions, and video provides a memorable and compelling addition to a robust business profile.”

Read the full press release here.

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