InterContinental Hotels and TurnHere Team Up Again
We are very excited to announce that we're expanding our relationship with InterContinental Hotels & Resorts. Following the success of the 153 short films we produced for the brand’s worldwide hotels and resorts, InterContinental is working with TurnHere to extend the reach of InterContinental Concierge videos by producing shorter snapshots of the original films and distributing them to various lifestyle and travel sites.
In addition to the signature concierge tours each property will highlight local shopping, entertainment and tourist attractions to give potential guests a more comprehensive overview of the property and surrounding area.
From our press release announcing the new initiatives:
“While the initial agreement was successful in enhancing the overall experience of our guests, the next phase of our initiative with TurnHere will focus on syndicating the content beyond InterContinental Web properties to extend the brand, reaching relevant and untapped audiences across the Web,” said Vanessa Healey, global director of tactical marketing, InterContinental Hotels & Resorts. “By distributing the videos to portals and niche travel sites, our goal is to reach prospective consumers earlier in the decision making process, while they are actively engaged in planning their travel needs."
“InterContinental was one of the early adopters of online video, embracing its enormous potential to engage customers with quality content and raise awareness around its properties and the surrounding neighborhoods,” said Morgan Brown, director of marketing, TurnHere. “The company is a huge believer in online video’s ability to impact potential customers and as a result, is broadening its marketing initiatives to include more diverse distribution channels.”
This new partnership is truly a testament to the flexibility of video. These new clips are created out of the original footage shot at each of the locations. The smaller, more specific video packages make the content perfect for travel sites looking to highlight destination features for their visitors. It goes to show that video should never be considered a "one-and-done" production.
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