Restaurants and Online Video are the Perfect Combination

Restaurants and other convivial establishments (bars, clubs, etc.) can all make great use of online video to help drive new business from online advertising.  That our partner Citysearch features video profiles on hundreds of local restaurants is a testament to its effectiveness for owners who want to reach the growing online audience searching for the best restaurants in their local area.

As more people go online to find out where to spend their entertainment dollars the restaurants that do the best job of informing the online audience and telling a compelling, authentic story about their establishment will be the most successful in converting online browsers in to in-restaurant customers. 

Nation's Restaurant News recently covered TurnHere's success in creating online video for restaurants in an article titled "Indies, chains broaden reach to guests with online videos".  You'll need a subscription to view the full article.  Here is the opening line:

A growing number of operators are producing short videos for the Internet in an effort to attract the throngs of potential customers surfing the Web for news and entertainment. 

We believe nothing makes a restaurant standout than by providing the online viewer the opportunity to get a sense of the restaurant in action with video of the food, atmosphere and staff that makes the restaurant a great place to eat.

Below is a video we shot for ChikaLicious Dessert Bar in New York.  This unique dessert-only restaurant leverages videos to show the incredible experience of coming to their location just for dessert. How can video help your restaurant showcase its unique attributes?