Online Video Benefits for Lawyers and Legal Firms

Choosing the right attorney or law firm to represent you is not an easy call. Potential customers base their decision on various criteria depending on their situation. But the one thing they are all looking for is a lawyer who they feel comfortable with. Video is the perfect online marketing tool to create a compelling, emotionally engaging video to help potential clients personally connect with a lawyer or firm. Reel SEO recently published an article about how online video works for lawyers and it's place as an indispensable tool in legal marketing.

From the article:

”According to the research, consumers typically visit an average of almost 5 websites (4.8) before they end up making a decision as to which attorney to choose.  When video is added to the lawyer’s website, this number decreases to 1.8.  This indicates that consumers are more apt to choose an attorney that offers an online video on their website.  Perhaps this is because the clients feel more comfortable dealing with an attorney that they can put a face to”

Marketing leaders from the legal industry are already using short films as part of their online marketing strategy to help them stand out from the competition and chose TurnHere to produce their web videos. TurnHere's authentic, mini-documentary video format breaks down doubts and fear that potential customers may have by introducing the members of the firm in a friendly and inviting manner.

You can see the power of these videos with this sample here.