This past year, web video became an important, new online marketing tool for the publishing industry. Publishers and authors alike recognized that authors can connect with readers, differentiate their titles online and engage in the conversation around books through the use of online video.
TurnHere has been pioneering online video as a way for book lovers to connect with the author in a comfortable, authentic setting. On May 8, 2008 we launched the new version of our book-centric video network, BookVideos.tv, which allows readers looking for more information about their favorite titles to get the 'story behind the story' by hearing direct from the authors. Following the success of the site, Morgan Brown, our Director of Marketing, was a guest on Book World News to discuss how online video is becoming indispensable to the book business. You can listen to the interview here.
In addition, Wall Street Journal recently published an article, Watch This Book, explaining how, in a book world where authors struggle to stand out and sales are on the slow side, authors use online video to attract readers’ attention.
Clearly online video has become an important part of the online marketing plan for authors and publishers. See how we help them succeed with online video at bookvideos.tv.
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