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June 13, 2008

Ypulse loves BookVideos.tv

Our book-centric video network, BookVideos.tv, continues to draw attention from prominent bloggers, media and publishing professionals. Ypulse.com, the influential youth media and marketing blog, highlighted the site in a recent article and focused on how the videos provide a unique insight to the title.

Writer Alli Decker notes that the combination of authentic content, presented in an engaging manner, and accompanied by social tools make TurnHere's book videos a powerful online marketing vehicle for publishers. Alli also suggests that BookVideos.tv can be a resourceful tool for professionals from the book business - such as librarians - to help readers find what they are looking for.

From the post:

"Recently I discovered BookVideos.tv which was created by the folks at TurnHere. It's a site where you can see videos that are mostly author related. They're done tastefully and I think they offer a different kind of insight than simply just telling you what the books are about. They're not just trailers nor are they simply digital jacket flaps. They present the author as an artist, and I think are compelling in and of themselves. I spent an hour and a half watching videos on books I would normally have no interest in just because I found the video interesting"

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