Video is the star at Real Estate Connect

Video was the hot topic of discussion at this year's Inman Real Estate Connect and the TurnHere team was out in full force.  In addition to sponsoring the conference TurnHere hosted two events showing real estate companies how to leverage video to stand out in the crowded online listing space.

Director of marketing Morgan Brown was a panelist discussing "How to Use Video the Right Way" and TurnHere announced the launch of two new real estate-specific video products to help meet the needs of agents and real estate businesses of all sizes.

From our press release on the new real estate video products:

The new line of high-quality, low-cost online video products deliver authentic perspectives, turnkey production methods and high information value to allow real estate professionals and marketers to reach more prospective clients and gain an edge in today’s tough economic market. TurnHere’s solutions provide real estate professionals with much-needed competitive differentiation in the form of compelling, professionally produced online video.

The new real estate products are as follows:

• Snapshot Video TM: Real estate professionals can upload still images directly to TurnHere. TurnHere’s professional editors will then create a finished video by editing the footage and adding music and professional voiceover.
  
• Deluxe Snapshot Video TM: Real estate professionals can upload still images directly to TurnHere. TurnHere will send a videographer to shoot footage on location, and TurnHere’s professional editors will then create a finished video by editing the footage and adding music and voiceover.

These new products supplement TurnHere’s signature Profile Video TM products that have long been a favorite of agents, brokers and real estate businesses. TurnHere produces the Profile Video series by commissioning a senior TurnHere videographer to shoot interview and other footage on location, which TurnHere’s professional editors mold into an authentic, engaging video portrait of a real estate professional or property.

It was a great event and we enjoyed meeting so many real estate professionals who are enthusiastic about the video space.  Let us know how we can help you make video a star for your business too!

 

See you at Real Estate Connect!

Yesterday we announced that we are a Gold Sponsor of Inman News’ 2008 Real Estate Connect. Held from July 23rd through 25th, this event is the premier networking, information and technology conference for the real estate industry and will take place at the Palace Hotel in San Francisco.

We're going to all over the conference, just look for us in our black TurnHere Shoot Happens t-shirts! Meet us at DemoPod D-31in the Sunset Court. Stop by to learn how TurnHere's new high-quality, low-cost video solutions can drive business for real estate professionals and register to win a brand spanking new iPhone 3G!

From our press release:

“TurnHere’s support of Connect further demonstrates our belief in the power of online video for the real estate industry,” said Graeme Brown, senior manager of real estate sales, TurnHere. “We’ve seen the difference that engaging, authentic online content can make for industry professionals operating in a rapidly changing market and we’re honored to partner with the country’s premier real estate conference.”

In addition, our Director of Marketing, Morgan Brown, will be speaking on a panel titled, “Using Video the Right Way” on Thursday, July 24, from 2-2:45 pm PST. For a complete conference agenda, please visit the Connect Web site. See you there!

Read the full press release here.

TurnHere Unveils New Book Video Products

With all of the positive feedback around our bookvideos.tv web site and author profile videos we've been hard at work looking for ways for more authors and publishers to make TurnHere  part of their marketing outreach.  To that end we're excited to announce the addition of two new video products to our award-winning author profile.

The new products make online video affordable to all authors and publishers and ensure high-quality video and distribution on TurnHere's bookvideos.tv web site for more titles and authors - even those with a limited marketing budget.

The new products are:

• BookVideo Profile: A video meet-and-greet that gives readers the most compelling and interesting information about a new title, resulting in a 60- to 90-second virtual sit-down with the author. Cost is $800 per video.
  
• BookVideo Snapshots: A fast-paced, 30-second promotional trailer driven by still images, graphics and book jacket art. Cost is $500 per video.
  
• BookVideo Stories: A premium product based on the BookVideos.tv tradition of in-depth storytelling in a two - to four - minute video. Cost is $2,500 per video.

You can learn more about the product launch in our recent news release.  If you want to learn more about the products and talk to someone about how online video works for authors and publishers visit bookvideos.tv.

TurnHere Points Video Makers Toward Paycheck

TurnHere's very own Kelly Duane was interviewed by Wired.com.  Kelly talked about the filmmaker benefits of working with TurnHere, some of her favorite projects and how what makes the company different from other online video companies.

Kelly is a key driver behind the TurnHere style of filmmaking, and it's film pros like her that help make the TurnHere product unique.

Here's an excerpt from the interview:

Wired: In the past few months, a ton of websites have emerged that showcase filmmakers outside the Hollywood system. Filmaka, Pyxworld, Withoutabox, Fylmz, Veoh, Crushed Planet, Uber, Flux, Attention Span Media  and many others talk about bringing together a virtual community of artists.  What makes TurnHere different from the competition?

Kelly Duane: What makes us different is that TurnHere is not about user-generated content.  It's about professionally produced film and a mutually beneficial relationship between filmmakers, producers and technologists.

Wired: How do you cultivate that relationship?

Duane: We match a local filmmaker, typically with a background in documentary filmmaking, with a local business to create compelling content at a price point that meets the revenue realities of the online channel.

You can read the full interview here.