Video Works for About.com
Video for the web is quickly becoming an oft-identified "hot trend" for 2008 by many of the brightest commentators on the web; and we couldn't agree more. As the quest for consumer attention rises those that focus on innovative, engaging ways to deliver content will win. TurnHere's signature video style is focused on attracting attention by being relevant, engaging and useful to the consumer.
About.com has added video throughout their guide site as an important part of their content strategy to continue delivering highly-relevant content to their audience. Beet.tv's Andy Plesser caught up with About.com's Sr. VP of Content, Michael Daecher to discuss the information portal's strategy and success when it comes to internet video (some of which are produced by TurnHere).
About.com now has over 2,000 videos in its network with a focus on health, food and parenting. You can watch Andy's interview here.
