Williams-Sonoma launched their new Web site today at williams-sonoma.com. The new site features a bunch of new functionality including video produced by TurnHere. More than 100 TurnHere-created videos have been loaded to the new site featuring products, how-to demonstrations and brand profiles.
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In this video, a Williams-Sonoma host shows viewers how to make Classic Roast Chicken in their Stainless Steel Roaster. It's a great demonstration of how video can provide valuable content to viewers while delivering strong product benefits messaging without being intrusive. |
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Other videos on the site feature the top brands carried by Williams-Sonoma. This video about Shun cutlery takes us to Japan where the knives are made. The CEO of Shun talks about the heritage of the company and how Japanese sword-making played heavily in to the creation of the Shun cutlery line. The video is truly engaging and demonstrates the true craftsmanship that goes in to the Shun line. A message that is difficult to deliver effectively in another medium. |
