Williams-Sonoma Launches New Site Full of TurnHere Video

Williams-Sonoma launched their new Web site today at williams-sonoma.com.  The new site features a bunch of new functionality including video produced by TurnHere.  More than 100 TurnHere-created videos have been loaded to the new site featuring products, how-to demonstrations and brand profiles. 

In this video, a Williams-Sonoma host shows viewers how to make Classic Roast Chicken in their Stainless Steel Roaster.  It's a great demonstration of how video can provide valuable content to viewers while delivering strong product benefits messaging without being intrusive.

Other videos on the site feature the top brands carried by Williams-Sonoma.  This video about Shun cutlery takes us to Japan where the knives are made.  The CEO of Shun talks about the heritage of the company and how Japanese sword-making played heavily in to the creation of the Shun cutlery line.  The video is truly engaging and demonstrates the true craftsmanship that goes in to the Shun line.  A message that is difficult to deliver effectively in another medium.