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May 04, 2008

Restaurants and Online Video are the Perfect Combination

Restaurants and other convivial establishments (bars, clubs, etc.) can all make great use of online video to help drive new business from online advertising.  That our partner Citysearch features video profiles on hundreds of local restaurants is a testament to its effectiveness for owners who want to reach the growing online audience searching for the best restaurants in their local area.

As more people go online to find out where to spend their entertainment dollars the restaurants that do the best job of informing the online audience and telling a compelling, authentic story about their establishment will be the most successful in converting online browsers in to in-restaurant customers. 

Nation's Restaurant News recently covered TurnHere's success in creating online video for restaurants in an article titled "Indies, chains broaden reach to guests with online videos".  You'll need a subscription to view the full article.  Here is the opening line:

A growing number of operators are producing short videos for the Internet in an effort to attract the throngs of potential customers surfing the Web for news and entertainment. 

We believe nothing makes a restaurant standout than by providing the online viewer the opportunity to get a sense of the restaurant in action with video of the food, atmosphere and staff that makes the restaurant a great place to eat.

Below is a video we shot for ChikaLicious Dessert Bar in New York.  This unique dessert-only restaurant leverages videos to show the incredible experience of coming to their location just for dessert. How can video help your restaurant showcase its unique attributes?


December 03, 2007

TurnHere Brings Video to Superpages.com

We're excited to announce the launch of TurnHere's partnership with Idearc Media's Superpages.com(R).  Under the terms of the agreement the 18-million-strong base of Superpages.com businesses will have the ability to add high-quality, TurnHere produced video advertisements to their online profiles. 

This new partnership brings the impact of video advertising to businesses that have typically stayed away from the video due to cost concerns.  TurnHere's network of experienced filmmaker-producers provide flexibility to businesses of all sizes in creating professional, engaging content at a fraction of the cost of traditional video creation.

From the release:

TurnHere, with their national network of talented video producers as well as their efficient and highly scaleable production process, is an obvious partner for us and will meet the needs of Superpages customers, said Eric Chandler, president, Internet for Idearc Media. TurnHeres authentic video style, coupled with the companys value-oriented delivery process, will serve as a compelling advertising tool for clients ranging from local merchants to professionals and emerging businesses.
...

TurnHere has established the standard for scaleable online video production in a variety of industries our new relationship with Superpages.com demonstrates our growth and success in the local market sector, said Bradley Inman, CEO and founder, TurnHere. Our goal continues to be helping companies convey the unique personalities and services behind their businesses through a real-time medium that is both dynamic and cost-effective.

Learn more about how you can add video to your Superpages.com(R) listing.   If you're a filmmaker and want to be a part of TurnHere's network of professional filmmakers visit us here.

May 17, 2007

Telling stories

Telling stories is what we love at TurnHere. The possibilities are unlimited at the local level where the best stories are always found.