Online Video Benefits for Lawyers and Legal Firms

Choosing the right attorney or law firm to represent you is not an easy call. Potential customers base their decision on various criteria depending on their situation. But the one thing they are all looking for is a lawyer who they feel comfortable with. Video is the perfect online marketing tool to create a compelling, emotionally engaging video to help potential clients personally connect with a lawyer or firm. Reel SEO recently published an article about how online video works for lawyers and it's place as an indispensable tool in legal marketing.

From the article:

”According to the research, consumers typically visit an average of almost 5 websites (4.8) before they end up making a decision as to which attorney to choose.  When video is added to the lawyer’s website, this number decreases to 1.8.  This indicates that consumers are more apt to choose an attorney that offers an online video on their website.  Perhaps this is because the clients feel more comfortable dealing with an attorney that they can put a face to”

Marketing leaders from the legal industry are already using short films as part of their online marketing strategy to help them stand out from the competition and chose TurnHere to produce their web videos. TurnHere's authentic, mini-documentary video format breaks down doubts and fear that potential customers may have by introducing the members of the firm in a friendly and inviting manner.

You can see the power of these videos with this sample here.

How To Videos Make You the Expert

How To videos are getting a lot of attention these days.  According to a recent Kelsey Group blog post, more than 2.5% of all searches are for "how to" information.  That 2.5% represents a massive number of opportunities to showcase your expertise to an audience looking for your services. 

In fact, 2.6 percent of all searches are “how-to” in nature, according to Hitwise, and 5 percent of traffic from the top 10 how-to searches goes to video sites (mostly YouTube).

All of these people looking for information represent a massive opportunity to service and solutions providers to show their stuff and build a lasting impression on a viewer who may just decide that it's easier to have the firm solve their problem than tackle it on their own.

How to videos harness one of the major benefits of video - demonstrated proof of excellence.  It's easy for anyone to say they are experts in lighting, plumbing, legal services or home cleaning; but the results are impossible to judge unless the potential customer can see them for themselves.  Video solves this typical service-provider dilemma by providing proof prior to asking for customer commitment - removing a painful customer hang up in the process.

The TurnHere video production style adds authenticity and credibility to claims made in video.  Instead of a slick, over-produced commercial, viewers hear direct from the business representatives, building a personal connection.  This relationship leads to a more committed customer, and lays the foundation for a business relationship based on trust instead of skepticism.

This How To video does a great job at showcasing the friendly nature of the plumber who not only can diagnose what makes the toilet run; but also helps viewers envision inviting that plumber in to their home and using their services in the future.

This lighting video lets viewers know that this lighting company really cares.  Their passion for their business makes you confident that they'll treat you well, care for your home, and do a superior job.

Get Widget!

TurnHere creates customized players for our partners that do all sorts of
cool things. Check out this widget for Bookvideos.TV. The player, which
floats around the Internet, is a mini-Web page that includes all kinds of
cool functionality.

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Web video is proving to be a powerful tool in so many applications, including "how-to". Indeed, video is a much more compelling teacher than words or pictures.